In Good Company

Improving the experience of aging in Massachusetts through creative new solutions.

Why solve for social isolation and loneliness?

Inspired to drive change--no matter where you are in the world? Start by pulling together your proposal! Hear the tips to do so in our Informational Webinar recording on our Events page!

How to Win the In Good Company Challenge

In Good Company: The 2018 Optimal Aging Challenge is a $20,000 (USD) global competition to improve healthy aging by leveraging the development of breakthrough technologies, community resources and other solutions to reduce social isolation and loneliness and increase engagement among the older populations.

In collaboration with Massachusetts Governor Baker's Council to Address Aging in Massachusetts (MA Aging Council),Massachusetts Institute of Technology's AgeLab (MIT AgeLab), Benchmark Senior Living (Benchmark) and GE Healthcare are seeking ideas across four key pillars:

Develop or apply innovative approaches in caregiving

Develop or apply innovative approaches in transportation services for seniors

Develop or apply innovative elder care housing solutions

Develop or apply effective employment or volunteerism opportunities for seniors

To learn more about optimal aging, the Competition and how to get started with your Entry, download the following documents:


We are here to guide you every step of the way as you participate in the In Good Company Challenge.
Should you have any questions, please contact challenge moderator GE GENIUSLINK.

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