The Emirates Group, GE and Etisalat have joined hands in an effort to crowdsource the best ideas to make travel simpler, better, and more exciting.

  • Submission 6/9/2016 - 31/10/2016
  • Semi-Finalists Announced 15/11/2016
  • 1 Week Bootcamp 20/11/2016 - 27/11/2016
  • Finalists Announced 1/12/2016
  • Incubation 01/2017 - 04/2017
  • Graduation 04/2017
Travel Customer Journey
INSPIRATION Fueling customers’ imaginations with exciting suggestions for future journeys.
SELECT AND BUY Providing opportunities for customers to personalize the experience of upcoming travel to help make their trip as successful as possible.
ANTICIPATION Building anticipation and engagement ahead of the trip to ensure customers are better prepared, compliant and capable to travel.
LUGGAGE DROP & PICK UP Relieving customers of their baggage as soon and for as long as possible to make their journey as effortless and stress free as possible.
TRAVELLING TO THE AIRPORT Taking more responsibility for the entire journey by providing affordable and convenient door-to-door travel solutions.
WELCOME Providing customers with a personal welcome and orientation to the airport without interrupting their journey.
IN THE AIRPORT Ensure customers make the most of their time at the airport with memorable and personalized experiences.
BOARDING & RECEPTION Creating a smooth and stress-free transition from enjoyable airport gates to airplane seats.
IN THE AIR A consistent, personalized and enriching experience that fulfills the customers’ needs during the flight.
LANDING & HANDOVER Pre-preparing and supporting customers through a smooth transition from airplane to airport and their onward journey.
TRAVEL TO DESTINATION Taking more responsibility for the entire journey by providing affordable and convenient door-to-door travel solutions.
DESTINATION Continuing to inspire and enable customers to get the most from their trip whilst at their destination.
STAYING CONNECTED Championing a cause in order to resonate and stay connected with customers in between their trips.

The Emirates Group, GE, and Etisalat are reaching out to universities, incubators, entrepreneurial centres, and co-working spaces to seek out talented teams that are passionate about this challenge. We will accept online submissions from September 6th - October 31st, and will judge ideas based on creativity, innovation, feasibility, and scalability. 


We are looking for individuals with up to 5 team members, who will examine how a particular travel moment makes us feel - from home to airport to the skies. Submit an innovative idea to make travel for you and others simpler, better, more exciting. Pick your 'travel moment' from the infographic below, and reimagine it today. 


The top 20 teams will be enrolled in an intensive one-week boot camp that will train them through workshops on design thinking, financial modeling, marketing, and building an investor pitch. The culmination of these two weeks will be a pitch day, after which four teams will be chosen as winners. 


Winners will receive a cash prize of up to AED 50,000, to be distributed at key milestones, and will be enrolled in the Intelak Incubator. The incubator, located in the heart of Dubai's innovation ecosystem - DTEC - will be a three-month program. It will consist of structured modules, mentorship, and office hours to support the continued development of each team's winning idea. It is important to note that the teams will retain copyright of their ideas.  


At the conclusion of the program, the winning teams will be given the opportuntiy to pitch their ideas to Angel Investors and Venture Capitalists for potential further collaboration or even investment. They may also have co-creation or employment opportunities with the Emirates Group, GE, or Etisalat.